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Beyond the Call to Action

Beyond the Call to Action

Every page of your site should have a “call to action”–a button or link somewhere that directs your visitor to what you want them to do. It could be to cal, to enroll, to register, to put something in a cart, or add themselves to a mailing list. But...
Learning From Logs

Learning From Logs

Most businesses and organizations track website visitors, and they often use Google Analytics or a number of other third-party tools and apps to do this. But did you know you can track and analyze activity on your own terms, even for visits that happened long ago? How...